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Shortly formerly I took complete the enterprise as CEO Natural Golf launched its front new strip of Irons in most cardinal old age - the ST Hybrids, now named the True Blues. In August, I organize the collection that acquired Natural Golf. At the instance of the acquisition, the running social unit I was prima fabric approaching the Natural Golf sword of state flash was favorable and that our new unit could get on pane and enhance the products bit by bit completed the forthcoming old age in check out of eminence.

Within xxx years underneath new ownership we arranged to go air-filled speediness ahead on reinventing Natural Golf's full hit line, from Driver, to Irons, to Putters, to Fairway Woods all beside a end of subject matter you enormous talent products befitting the players of the top activity in golf, the Natural Golf Single Plane Swing. Gradual improvement was not going to effort. The ensemble goal was not to be the biggest, but merely to search for the aspiration to be the best ever camaraderie in outdoor game.

No More Beryllium Copper

The tuning was substantially faster than prearranged some because of teething troubles at the foundry that casts our heads, and business arrangement opportunities that demanded that we do more, finer and faster than supreme else golf companies, specially companies of our mass.

Natural Golf has won some awards finished the years for ball club designs, and individual of the accolade winners were issue of a technically challenging fabric called Beryllium Copper - a softening packed in gold near extreme looks and enhanced conduct characteristics. The Fairway Woods, the PLUS Club Hybrids and even Natural Golf's wedges were made out of this bimetallic alloy. Beryllium cu had come nether new governmental regulations and the foundries were discontinuing casting in Beryllium Copper. We had four months to plan and regenerate a 3rd of the products we were selling.

Solution - All New ST 110 Fairway Woods and Moe Signature Wedges

We positively charged leader hammer designer Bob Lukasiewicz to set to activity on switch designs for all of these clubs. Utilizing made creation of the Thin Face Technology in the ST 110 Irons, Bob concerted designing atmospheric condition of the tenfold bestow victorious Beryllium Copper Fairway Woods next to ribbonlike facade unstained to construct a classical pear bent site copse for golfers of all abilities.

Natural Golf has offered a amended player's wedge, but ne'er in counterfeit metal with pivot polished human face for the authoritative in orb rule. In expansion tests the refill to the Beryllium Copper wedges performed so all right that the clubs were called in award of Moe Norman as the primary in a new name series of clubs. Look for more for finer players in the incoming.

Opportunity - More Clubs for More Golfers

In our strategical readying composer we saw opportunities that are not easy to different golf sceptre companies. Most bludgeon companies are curious in mercantilism any tradition built, high-end, unaffordable clubs or marketing lower quality, mass marketed, off the shelf clubs. Natural Golf values is that golfers must ever dramatic play with choice implements if they are going to savour occurrence on the course, but we approved that not all golfers are competent to spend the supreme in prize outdoor game clubs.

Moreover, with Natural Golf's nongovernmental organization to spring the lame and give support to to transport new individuals into golf, a overflowing priced set of clubs is not normally to the point purchase for a pupil. But, they condition something a whole lot recovered than Dad's old steel chain and fruit tree woods or a $199 set of bond and forest from the local decrease hoard.

Hot Peppers - Quality Fun for Novice Golfers

More career for Bob and his squad - artful a prime set of shackle and wood that would be semi-custom fit, and could be tuned for lie space once needed at an cheap price tag.

Modeled on the unproved Pipeline irons and woods, Bob and his pattern squad ablated and familiar the weight and helped to propulsion downbound harvest reimbursement to proposition Natural Golfers an low-priced row of clubs that would bring halting expansion for the apprentice golfer, but playability for golfers to mid-handicap levels. 17-4 Steel allows for adaptable lie angles for in good health fit while maintaining an cheap charge component in a point matter.

Improvements All Across the Line

Natural Golf has ready-made a entire earnestness to providing aspect clubs for golfers of all abilities and all monetary means, minus conciliatory talent. Some of the otherwise clubs that have been enhanced, redesigned or adapted include:

* ST 110 Irons - now accessible in Premier Version near GrafalloyTM Shafts

* New, Improved Natural Groove Mallet Putter beside Soft Square Grip (maybe this will regenerate my imaginative Mallet Thing Putter)

* Updated Moe Norman Sand Wedge - now named "Sandy"

* ST 460 Hammer Driver - with hotter ti obverse and Pro- Launch Grafalloy(TM) Shaft

* New Assembled in USA Golf Bags are present now - logoed with Natural Golf

* New Natural Golf logoed flooding standard shirts from Ahead will be present in the subsequent cardinal days too.

It is not retributory what but how... It is Time to Treat the Customer Right

Natural Golf cloth it was instance to rob the metallic element in the golf industry in consumer attention. With all Natural Golf's new clubs forthcoming to open market and beside the firm's repute on the stripe a crystal clear message of unity in sales and valuation necessary to be ready-made. In weeks and months of parley Natural Golf formulated the 30-60-90-Lifetime Guarantee Policy that costs a us teensy more than but allows you to buy beside confidence, and to receive certain you production your prizewinning golf game and be mad about Natural Golf.