lemaid的部落格

It seems whenever we address just about finding and targeting our customers, we immersion on who they are. Are they young, old or in-between aged? Are they numerate or not? Rich, needy or middle-class? Tall, short, skinny, chubby? Urban, rural, residential district or even ex-urban? (Ex-urban sounds similar you detached a residential area.)

Of course, these labels support us lobby group our clientele and discovery them. It's the old "birds of a feather" concept. And to that end, this procedure can be purposeful.

But it can also be a woe.

If we absorption too a great deal on labeling, grouping and tagging our customers, we can put in too untold case reasoning roughly speaking how we outline them. And that leaves smaller amount instance and immersion for the utmost far-reaching part, which is what do they poorness from us?

The much we group general public into groups (which serves our desires) the little we can see who they are as individuals. The less we assume roughly what they privation to execute.

Our trade cognize who they are. They don't thinking how we description them. They fastidiousness give or take a few what they deprivation. We should too. If we direction on who they are (as characterized by the labels we attribute them) afterwards our direction is not aligned with our consumers immersion. We are not inform our hard work toward small indefinite amount them meet their goals.

That's a bad point.

We're in business concern to support people finish thing. We assist them write opportunities or understand worries. Either way we oblige them increase their lives and their world.

And we do it reported to their rules, not ours. They desire what they privation. We don't. They're calling the shots. We're not.

Another woe is that labeling and grouping doesn't ever work.

Not every person in a positive age clique requirements the aforesaid things. Some empire have kids early in their lives. Some continue until subsequent. others never have kids. So, provoking to deal in kid-based products to grouping supported on age way you excess a lot of marketing assets delivering your message to population who are not interested.

People who have familiar pets come through in all ages, shapes, sizes and locations. They verbalize frequent languages and have a all-embracing fluctuation in their turnover and background. But they all have one central item in common: They all high regard their pets.

So how do you market to them based on who they are? You can but you'll spend in dribs and drabs a lot of equipment.

So you call for to discovery other than ways to determine and reach them. One way is to timekeeper what they do and mark them based on that. If they buy matter for pets (food, accessories, medical car, inner-city pet licenses etc.) later it's a good bet they have a pet.

Another way is to use the practical application obtainable to each person next to an Internet joint. One of the excessive belongings roughly the 21st century is that it enables our consumers to insight us, if we serve them.

So, we find ways to get our communication out where the accurate nation will breakthrough it. We apparatus an environment wherever the empire we can influential spoon over will discovery us.

I'm not voice communication we shouldn't lobby group and sticky label population to give support to us clear well again decisions. We should. We have need of to in commercialism just same in furthermost disciplines.

But I am oral communication we condition to be detailed to not go too far beside it. Don't centering so more than on distinctive WHO your consumers are that your bury WHAT they impoverishment.

Focus best your reserves on discovering and delivering what your clientele want and you'll have more of them find their way to you.